It started as a weekend project.
In February 2026, six of us built Reroute at a hackathon. It was called FluxRoute then, and it was supposed to end that Sunday. It didn't. The problem we picked more or less at random turned out to be the one all of us already had: the schedule said one thing, the platform said another, and nothing would tell you when driving to a GO station beat taking the subway.
- We kept building after the weekend was over.
- In July 2026 we incorporated as Reroute Technologies Inc, in Ontario.
- Still six people. Still Toronto.
The name changed. The problem didn't.



What we believe
The trip, not the mode
You are not choosing between transit and driving. You are choosing how to get somewhere. Reroute ranks every way, including the ones that mix.
Honest over confident
We would rather tell you the model is unsure than round it into a number that sounds better than it is.
No agency favourites
Reroute is independent. When driving wins, it says driving. When it cannot see a line, it says that too.
How we stay honest.
These are rules we hold ourselves to, in writing, in the code.
Eight systems, namedCoverage
We list the eight transit systems Reroute actually routes through. Never a larger number borrowed from a feed count.
A heads-up, not a percentageDelays
Our model is trained on 393,303 real TTC delay records from 2022 to 2025. It flags lines having a bad day. It does not claim to know that your trip will be late.
Every screenshot is realProduct
The captures on this site come out of the app. Nothing here is a mockup of a feature that doesn't exist.
Independent, and we say soAffiliation
Reroute is not affiliated with, endorsed by, or sponsored by the TTC, Metrolinx, or any other agency. Read the full statement.
What we're building next.
We ship in public. This is what is actually on the board.
Out of beta
Reroute is live across the GTA on the web and still labelled beta on purpose. The label comes off when we stop finding trips it gets wrong.
More of the network
Eight systems today. Every agency we add has to earn its place in the ranking, not just appear on the map.
Native apps, November 2026
iPhone and Android. Until then there is nothing to download, and we are not going to pretend otherwise.
Who's building it.
Four co-founders, a designer, and an engineer. All in Toronto.
Miguel AdvinculaChief Executive Officer
Zahadad JarifChief Executive Officer
Fares TamrazChief Operating Officer
Bryan MaristanezFounding Engineer
Noah FigueiredoProduct Manager
Daniel ChahineMember of Technical Staff
Be first across the city.
Join the waitlist and get the first invite when Reroute launches in the GTA.